Distance still matters : The hard reality of global expansion: Tool Kit : Companies routinely exaggerate the attractiveness of foreign markets, and that can lead to expensive mistakes. Here's a more rational approach to evaluating global opportunities - Universidad de San Buenaventura

Título Artículo	Distance still matters : The hard reality of global expansion : Tool Kit : Companies routinely exaggerate the attractiveness of foreign markets, and that can lead to expensive mistakes. Here's a more rational approach to evaluating global opportunitiesArtículo de Revista
Parte de	Harvard business review Vol. 79 No. 08 Pagina(s) 137-147
Autor(es)	Ghemawat, Pankaj (Autor)
Publicación	Harvard Business School, Septiembre 2001
	Inglés;
Materia(s)	Mercados; Planeación estratégica;