CONTENIDO:SECTION 1: CREATING CORPORATE STRATEGY AND CREATING DESIGN STRATEGY
Design value. Thomas Lockwood
Analytic enhancements into strategic decision-making. Ravi Chhatpar
Corporate strategy bringing design mgn into the fold. Frans Joziasse
Design with heart. Robyn Waters
Innovation, growth, and getting to where you want to go. Ryan Jacoby and Diego Rodriguez
SECTION 2: IMPLEMENTING DESIGN STRATEGY
Design strategies for technology adoption. Alonzo Canada, Pete Mortensen, and Dev Patnaik
Strategy for the real world. Kevin McGullah
Developing tangible strategies. Laura Weiss
Managing the evolution of Microsoft's hardware business. Andy Cargile and Ken Fry
The best strategy is the right strategy. Sohrab Vossoughi
SECTION 3: METHODS AND INTEGRATION OF DESIGN STRATEGY
The Design Imperative in Consumer Goods. Claudia Kotchka
Visual thinking a leadership strategy. Mark Dziersk
From Lock-in to Lock-out. Jeremy Alexis
Law meets design. Joshua Cohen
The Design Imperative in Consumer Goods. Gert Kotchka and Jos Vink
Design managers as company strategist. EunSook Kwon, Michael Cooper and Joe Synan
SECTION 4: CASES IN DESIGN STRATEGY
A new airplane for a new world, Boeing 787 Dreamliner. John Barrett and Ken Down
Designing for the times. Joe Duffy and Eric Block
Delivering success through design. Dave Franchino
How we developed communicating Caterpillar. Briggs
Navigating a sea change. Lauralee Alben
Solving the right problem. Arnold Levin
About DMI
Author Biographies
Index
Resumen
Cómo se puede utilizar el diseño para solucionar problemas empresariales? Esa es la pregunta respondida, de muchas maneras innovadoras, por la estrategia de diseño de edificios. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss y muchos otros colaboradores de renombre comparten su experiencia y conocimientos. Los temas exploran toda la gama de temas de hoy, pensando en el futuro; Adaptarse a los desafíos; El desarrollo de las estrategias tangibles; Use el diseño para enviar ideas; Elegir proyectos que valgan la pena para ayudar al crecimiento; Usando el diseño para crear clientes ferozmente leales.
