CONTENIDO:MINDSETS
Creative Confidence
Make It
Learn from Failure
Empathy
Embrace Ambiguity
Optimism
Iterate, Iterate, Iterate
METHODS
INSPIRATION
Frame Your Design Challenge
Create a Project Plan
Build a Team
Recruiting Tools
Secondary Research
Interview
Group Interview
Expert Interview
Define Your Audience
Conversation Starters
Extremes and Mainstreams
Immersion
Analogous Inspiration
Card Sort
Peers Observing Peers
Collage
Guided Tour
Draw It
Resource Flow
CASE STUDY: VROOM
IDEATION
Download Your Learnings
Share Inspiring Stories
Top Five
Find Themes
Create Insight Statements
Explore Your Hunch
How Might We
Create Frameworks
Brainstorm
Brainstorm Rules
Bundle Ideas
Get Visual
Mash-Ups
Design Principles
Create a Concept
Co-Creation Session
Gut Check
Determine What to Prototype
Storyboard
Role Playing
Rapid Prototyping
Business Model Canvas
Get Feedback
Integrate Feedback and Iterate
CASE STUDY: ASILI
IMPLEMENTATION
Live Prototyping
Roadmap
Resource Assessment
Build Partnerships
Ways to Grow Framework
Staff Your Project
Funding Strategy
Pilot
Define Success
Keep Iterating
Create a Pitch
Sustainable Revenue
Monitor and Evaluate
Keep Getting Feedback
CASE STUDY: CLEAN TEAM
RESOURCES
COLOPHON
Resumen
La Guía de Campo es una introducción completamente ilustrada al diseño centrado en el ser humano, un enfoque que los solucionadores de problemas de todo el mundo han utilizado para enfrentar los desafíos de la pobreza. También es la evolución del HCD Toolkit, un fantástico recurso que se ha comprado o descargado 141.000 veces.
