CONTENIDO: I. UNDERSTANDING TODAY'S FASHION
The Meaning of Fashion
The Why and How of Fashion
Researching the Fashion Consumer
II. WORLD-WIDE INFLUENCES ON TODAY'S FASHION
Origins of Modern Fashion
European Design Center
Other Foreign Producers Import Buying Sourcing
III. MARKETING TODAY'S fASHION IN THE UNITED STATES
The Birth of the American Fashion Industry
American Design
The Role of the Primary Markets
IV. TODAY'S FASHION INDUSTRIES
Creating and Marketing Women's Apparel
Creating and Marketing Men's Apparel
Creating and Marketing Children's Apparel
Creating and Marketing Fashion Accessories
V. MERCHANDISING TODAY'S FASHION
Fashion Retailers.
Ancillary Merchandising Operations Promoting Fashion
