The end of rational economics: Your company has been operating on the premise that people - customers, employees, managers - make logical decisions. It's time to abandon that assumption - Universidad de San Buenaventura

Título Artículo	The end of rational economics : Your company has been operating on the premise that people - customers, employees, managers - make logical decisions. It's time to abandon that assumptionArtículo de Revista
Parte de	Harvard business review Vol. 87 No. 07/08 : managing in the new world Pagina(s) 78
Autor(es)	Ariely, Dan (Autor)
Publicación	Harvard Business School, Julio-Agosto 2009
	Español;
Materia(s)	Economía - América Latina;