Eager sellers and stony buyers : understanding the psychology of new-product adoption: Many innovations fail because consumers irrationally overvalue the old and companies irrationally overvalue the new - Universidad de San Buenaventura

Título Artículo	Eager sellers and stony buyers : understanding the psychology of new-product adoption : Many innovations fail because consumers irrationally overvalue the old and companies irrationally overvalue the newArtículo de Revista
Parte de	Harvard business review Vol. 84 No. 06 : ge's growth playbook Pagina(s) 99-106
Autor(es)	Gourville, John T. (Autor)
Publicación	Harvard Business School, Junio 2006
	Inglés;
Materia(s)	Psicología del consumidor; Productos nuevos; Desarrollo de productos;