CONTENIDO: ECONOMIES OF SCALE AND SCOPE
A Historical Perspective
FIRM BOUNDARIES
Its Alternatives
Diversification
STRATEGIC POSITION AND DYNAMICS
Sustaining Competitive Advantage
Innovation
INTERNAL ORGANIZATION
INTERNAL ORGANIZATION
Strategy and Structure
MARKET AND COMPETITIVE ANALYSIS
STRATEGIC COMMITMENT
The Dynamics of Pricing Rivalry
Entry and Exit
Industry Analysis
STRATEGIC POSITION AND DYNAMICS
Environment Power and Culture
Corporate Culture and Inertia at ICI
Preserving Culture in the Face of Growth the Google IPO
GLOSSARY
INDEX
