CONTENIDO:
1. Introduction to fashion marketing
2. The Impact of Fashion
3. Product, price, distribution, and placement
4. Public relations, promotion, and advertising
5. Fashion and the entertainment industry
6. The Buying Season: Marketing Fashions to Retailers
7. Targeting the Fashion Consumer
8. Cross Channel Shopping
9. Image and branding
10. Crossing Product Boundaries
11. Counterfeiting, legislation, and Ethics
12. Marketing Fashions Globally
Glossary
Credits
Index
