CONTENIDO: A history of seduction
Fashioning an identity
When haute couture meets high street
The designer as brand
The store is the star
Anatomy of the trend
The image-makers
They shoot dresses, don't they?
This year's model
Celebrity sells
Press to impress
The collections
Accessorize all areas
Retro brands retooled
Targeted male
Urban athletes
Virtually dressed
Brave new market
The faking game
Behind the seams
Style goes back to the future
Conclusion
References
Index
