CONTENIDO: THE FASHION WORLD VERSUS THE REAL WORLD:
So You Want to Work in the Fashion Business?
Segments of the Garment Industry: Where the Jobs Are
Changes in Today's Fashion Industry-Whose Label Is It Anyway?
The Customer: Different Generations, Different Motivations, Different Clothes
How Much Do Customers Spend and What Sense of Style Do They Have?
Where Are Customers Buying Their Clothes?
THE PRODUCT DEVELOPMENT PROCESS:
Research: Putting out Fashion "Feelers"
Fashion's Triangle of Balance: You Can't Sell Granny Bloomers to Baby Boomers!
Building the First Design Ideas: Don't Lose That Thought!
Going from Planning to Costing: Squeezing out Those Pennies
Line Building: From Specs to Samples
Production: Go, Team, Go!
Selling the Line: How Final Is the Sale?
Three Seasons at Once: Spinning Plates on Poles
TECHNOLOGY, POLITICS, AND GEOGRAPHY: WHERE IN THE WORLD IS ALL THIS GOING? :
Apparel Goes On-Line
The Politics of Apparel Importing: Rewards and Punishments
The Geography of Tomorrow's Manufacturing or, "I Have to Change Planes in Kuala Lumpur?"
Manufacturing in the United States: Is There a Future?
SO, AFTER ALL THIS, IS THE FASHION BUSINESS FOR YOU? :
Apparel Business in the 21st Century: Where Will the Opportunities Lie?
Garmento Lingo: Talk Like an Insider
Words of Wisdom from Industry Pros
