CONTENIDO: Introduction to Fashion Concepts, Fashion Theories, and Consumer Behavior
Cultural Influences on Consumer Behavior
The Creation and Diffusion of Fashion Consumer Culture
CONSUMER CHARACTERISTICS AND FASHION IMPLICATIONS
Individual Consumer Dynamics: Motivation and Values
Individual Consumer Dynamics: The Self
Demographic Subcultures: Age, Race, Ethnicity
Demographic Subcultures: Income and Social Class
Psychographics: Personality, Attitudes, and Lifestyle
Consumer Perceptions
FASHION COMMUNICATION AND DECISON MAKING
Fashion Communication
Individual and Household Decision Making
Group Influence and Fashion Opinion Leadership
Buying and Disposing
ETHICS AND CONSUMER PROTECTION
Ethics, Social Responsibility, and Environmental Issues
The Role of Government and Business in Consumer Protection
