Hedging Customers: Customers are individuals and want to be treated as such- which makes the profitability of each hard to predict - Universidad de San Buenaventura

Título Artículo	Hedging Customers : Customers are individuals and want to be treated as such- which makes the profitability of each hard to predictArtículo de Revista
Parte de	Harvard business review Vol. 81 No. 05 Pagina(s) 86-92
Autor(es)	Dhar, Ravi (Autor) Glazer, Rashi (Autor)
Publicación	Harvard Business School, Mayo 2003
	Inglés;
Materia(s)	Relaciones con los clientes; Servicio al cliente; Relaciones humanas; Evaluación de riesgos; Estrategia de mercadeo;