The Customer has escaped: Traditional go-to-market strategies don't work because they assume customers will stay in the channels that were designed for them - Universidad de San Buenaventura

Título Artículo	The Customer has escaped : Traditional go-to-market strategies don't work because they assume customers will stay in the channels that were designed for themArtículo de Revista
Parte de	Harvard business review Vol. 81 No. 11 Pagina(s) 96-105
Autor(es)	Nunes, Paul F. (Autor) Cespedes, Frank V. (Autor)
Publicación	Harvard Business School, Noviembre 2003
	Inglés;
Materia(s)	Servicio al cliente; Canales de distribución; Estrategia de mercadeo; Planificación de mercadeo;