Vol. 81 No. 06 - Universidad de San Buenaventura

Título

Vol. 81 No. 06Emisión de Seriada

Parte de

Artículos

HBR case study : The Global Brand Face-Off : Espoir cosmetics wants to make a big splash with a new global branding initiative. What should headquarters do when a country manager says his market will never go for it?
Raman, Anand P.
35-46

Storytelling that moves people : Different voice : A conversation with screenwriting coach Robert McKee
Mckee, Robert
51-55

M & A needn't be a loser's game : Most takeovers devour buyers' wealth. But acquirers who understand they're actually buying customers can avoid disastrous deals and find ones that work
Selden, Larry ; Colvin, Geoffrey
70-79

Managing by commitments : The actions you take today can pave the way to success tomorrow. Or they can lock you into a doomed business model. The best managers know when to make commitments- and when to break them
Sull, Donald N.
82-91

Pension Roulette : Have you bet too much on equities?
Stewart, G. Bennett
104-109

The myth of secure computing : Tool kit
Austin, Robert D. ; Darby, Christopher A. R.
120-126

Bosses behaving badly : You don't mean to be rude. But what if you just don't know any better? : Forethought : Conversation
Pachter, Barbara
14-15

Making cool Brands Hot : Any brand can pull out ahead of the pack they key is to innovate and shout about it. : Forethought : Idea
Blasberg, John ; Vishwanath, Vijay
20-23

What's holding women back? : As barriers shift, lack of line experience has become a chief obstacle : Forethough : Research
Wellington, Sheila ; Kropf, Marcia Brumit ; Gerkovich, Paulette R.
18-19

Marketing to generation : How do you pitch to consumers who snow exactly what you're up to? Try the good old-fashioned hard sell : Forethougth : Opinion
Brown, Stephen
16-17

Publicación

Estados Unidos de América : Harvard Business School, Junio 2003

Inglés;

Disponibilidad

CodBarras	Localización	Estante	Signatura	Estado	Categoría

010057632	Biblioteca Fray Juan de Jesús Anaya Prada, O.F.M.	Tercer Piso		Disponible	7 días