Vol. 81 No. 03 - Universidad de San Buenaventura

Título

Vol. 81 No. 03Emisión de Seriada

Parte de

Artículos

HBR case study : A Rose by Any Other Name : Rose partyware's largest retail customer has decided to create a private-label line of party goods - and wants rose to manufacture it. Should rose put its efforts behind its own brand instead?
Stone, Daniel B.
29-35

What becomes an Icon most? : Big picture : Every society needs myths - simple stories that help people deal with tensions in their lives. Today's most potent brands succeed by providing them
Holt, Douglas B.
43-49

Bottom-Feeding for Blockbuster Businesses
Rosenblum, David ; Tomlinson, Doug ; Scott, Larry
52-59

For the last time : Stock options are an expense : Stock options are not recorded as an expense on companies' books. But the arguments for this special treatment don't stand up. Let's end the charade
Bodie, Zvi ; Kaplan, Robert S. ; Merton, Robert C.
62-71

Predictable surprises : The disasters you should have seen coming : The signs of an impending crisis
Watkins, Michael D. ; Bazerman, Max H.
72-80

The Board's missing link : It's not enough to improve rhe way board members relate to management. Directors have to forge new connections with shareholders, too
Montgomery, Cynthia A. ; Kaufman, Rhonda
86-93

Why hierarchies thrive : If we really hated bureaucracies, we wouldn't keep making them
Leavitt, Harold J.
96-102

Personalize your management development : Best practice : Companies typically use one-size-fits-all management training programs. But nationwide financial has found an individualized approach to be far more effective
Griffin, Nathalie Shope
113-119

Finding your innovation sweet spot : Tool kist
Goldenberg, Jacob ; Horowitz, Roni ; Mazursky, David ; Levav, Amnon
120-129

Your best M&A strategy : Smart deal makers methodically acquire through good times and bad : Forethought : Research
Rovit, Sam ; Lemire, Catherine
16-24

Publicación

Estados Unidos de América : Harvard Business School, Marzo 2003

Inglés;

Disponibilidad

CodBarras	Localización	Estante	Signatura	Estado	Categoría

010057629	Biblioteca Fray Juan de Jesús Anaya Prada, O.F.M.	Tercer Piso		Disponible	7 días