CONTENIDO: Introduction to Fashion Retailing:
An Introductory Analysis of On-Site Fashion Retailing
The Emergence of Off-Site Fashion Retailing
Organization Structures
The Fashion Consumer: Identification and Analysis
Classifications and Methodology of Retail Research
Ethics and the Industry
The Fashion Retailer's On-site Environments :
Store Location
Designing and Fixturing the Retail Environment
Management and Control Functions :
Human Resources Management
Merchandising Distribution and Loss Prevention
Merchandising Fashion Products :
Planning and Executing the Purchase
Purchasing in the Domestic and Off-Shore Markets
The Retailing and Development of Private Labels and Brands
Inventory Pricing
Communicating with and Servicing the Fashion Clientele :
Advertising and Promotion
Visual Merchandising
Servicing the Customers in On-Site and Off-Site Ventures
Appendix: Careers in Fashion Retailing
Index Complementa al libro un DVD que contiene información de los diferentes componentes del comercio de la moda al por menor, como centros comerciales, desfiles de moda etc.
