Introduction to fashion marketing : A customized text for this course, FM 117, Introduction to fashion marketing, was compiled by Gary Wolf, an FMM faculty member who is the instructor / Leon G. Schiffman...[et al.]Libro / Impreso - Libros
CONTENIDO: Chapter 1
Define Marketing
Chapter 2
Consumer Fashion Marketing
Chapter 3
Fashion Marketing
Chapter 4
Marketing Research and Segmentation
Chapter 5
Customer Relationships
Chapter 6
Marketing Channels
Chapter 7
Marketing Technology
Chapter 8
Marketing ethics and social responsibility
Chapter 9
Diffusion
Chapter 10
Product Life Cycle
Chapter 11
Cultura
Chapter 12
Subcultures
Chapter 13
Cross-Cultura and Globalization
Chapter 14
Consumer Motivation and Decision Making
Chapter 15
Perception
Chapter 16
Attitude
Chapter
Learning
Chapter 18
Business Buying Behavior
Chapter 19
Price
Resumen
Chapters 4, 9, and 11-17 taken from Consumer Behavior, Ninth Edition, by Leon G. Schiffman and Leslie Lazar Kanuk
Chapters 1,5-6, 8, 10, and 18-19 taken from Marketing. An Introductión, Ninth Edition, by Gary Armstrong and Phllip Koffer
Chapters 2-3 and 7 taken from Fashion. From Concept to Consumer, Ninth Edition, by Gini Stephens Frings
