Segmenting the base of the pyramid: To succeed, you'll need to link your commercial interests with your constituencies' well-being - Universidad de San Buenaventura

Título Artículo	Segmenting the base of the pyramid : To succeed, you'll need to link your commercial interests with your constituencies' well-beingArtículo de Revista
Parte de	Harvard business review Vol. 89 No. 06 : how great leaders unleash Pagina(s) 113
Autor(es)	Rangan, V. Kasturi (Autor) Chu, Michael (Autor) Petkoski, Djordjija (Autor)
Publicación	Harvard Business School, Junio 2011
	Inglés;