HBR case study : A Rose by Any Other Name: Rose partyware's largest retail customer has decided to create a private-label line of party goods - and wants rose to manufacture it. Should rose put its efforts behind its own brand instead? - Universidad de San Buenaventura

Título Artículo	HBR case study : A Rose by Any Other Name : Rose partyware's largest retail customer has decided to create a private-label line of party goods - and wants rose to manufacture it. Should rose put its efforts behind its own brand instead?Artículo de Revista
Parte de	Harvard business review Vol. 81 No. 03 Pagina(s) 29-35
Autor(es)	Stone, Daniel B. (Autor)
Publicación	Harvard Business School, Marzo 2003
	Inglés;
Materia(s)	Competencia económica; Competencia desleal; Mercadeo; Conducta organizacional; Calidad de los productos; Estudio de casos;