HBR case study : Are some customers more equal than others?: Jill Hoover's company had always sold the same experience to its theme park customers for the same price. Would offering a preferred guest card ruin the business - or save it? - Universidad de San Buenaventura

Título Artículo	HBR case study : Are some customers more equal than others? : Jill Hoover's company had always sold the same experience to its theme park customers for the same price. Would offering a preferred guest card ruin the business - or save it?Artículo de Revista
Parte de	Harvard business review Vol. 79 No. 10 Pagina(s) 37-42
Autor(es)	Nunes, Paul F. (Autor) Johnson, Brian A (Autor)
Publicación	Harvard Business School, Noviembre 2001
	Inglés;
Materia(s)	Servicio al cliente; Ejecutivos; Gerencia; Estudio de casos;