Boost your marketing ROI with experimental design: Tool Kit : most marketing executives will admit that their discipline involves a lot of quesswork - Universidad de San Buenaventura

Título Artículo	Boost your marketing ROI with experimental design : Tool Kit : most marketing executives will admit that their discipline involves a lot of quessworkArtículo de Revista
Parte de	Harvard business review Vol. 79 No. 09 Pagina(s) 135-141
Autor(es)	Almquist, Eric (Autor) Wyner, Gordon (Autor)
Publicación	Harvard Business School, Octubre 2001
	Inglés;
Materia(s)	Ganancias; Estrategia de mercadeo;