Detalles de la Emisión
Detalles de la Emisión

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Título Vol. 79 No. 09Emisión de Seriada
Parte de Harvard business review
Artículos HBR case study : Off with his head? : He led the company through three glorious years- and then one very lousy one
Champion, David
35-46

Harnessing the science of persuasion
Cialdini, Robert B
72-79

Boost your marketing ROI with experimental design : Tool Kit : most marketing executives will admit that their discipline involves a lot of quesswork
Almquist, Eric ; Wyner, Gordon
135-141

First-Mover disadvantage : New research reveals the surprisingly high cost of being a pioneer : Forethought : idea
Boulding, William ; Christen, Markus
20-30

Your next it strategy
Hagel, John Jr. ; Brown , John Seely
105-113

The perfect paradox of star brans : An interview with Bernard Arnault of LVMH
Wetlaufer, Suzy
117-123

Publicación Estados Unidos de América : Harvard Business School, Octubre 2001
Inglés;
Disponibilidad
CodBarras Localización Estante Signatura Estado Categoría
010036995Biblioteca Fray Juan de Jesús Anaya Prada, O.F.M.Tercer Piso Disponible7 días