Vol. 79 No. 09 - Universidad de San Buenaventura

Título

Vol. 79 No. 09Emisión de Seriada

Parte de

Artículos

HBR case study : Off with his head? : He led the company through three glorious years- and then one very lousy one
Champion, David
35-46

Harnessing the science of persuasion
Cialdini, Robert B
72-79

Boost your marketing ROI with experimental design : Tool Kit : most marketing executives will admit that their discipline involves a lot of quesswork
Almquist, Eric ; Wyner, Gordon
135-141

First-Mover disadvantage : New research reveals the surprisingly high cost of being a pioneer : Forethought : idea
Boulding, William ; Christen, Markus
20-30

Your next it strategy
Hagel, John Jr. ; Brown , John Seely
105-113

The perfect paradox of star brans : An interview with Bernard Arnault of LVMH
Wetlaufer, Suzy
117-123

Publicación

Estados Unidos de América : Harvard Business School, Octubre 2001

Inglés;

Disponibilidad

CodBarras	Localización	Estante	Signatura	Estado	Categoría

010036995	Biblioteca Fray Juan de Jesús Anaya Prada, O.F.M.	Tercer Piso		Disponible	7 días