Making better investments at the base of the pyramid: Managers of business ventures that work with the world's poor need more than financials and feel-good stories to measure success. They need to know exactly who's benefiting and how - Universidad de San Buenaventura

Título Artículo	Making better investments at the base of the pyramid : Managers of business ventures that work with the world's poor need more than financials and feel-good stories to measure success. They need to know exactly who's benefiting and howArtículo de Revista
Parte de	Harvard business review Vol. 87 No. 05 : what only the CEO can do Pagina(s) 106
Autor(es)	London, Ted (Autor)
Publicación	Harvard Business School, Mayo 2009
	Inglés;