When your business model is in trouble: Columbia business school professor Rita Gunther McGrath studies strategy in highly uncertain, volatile environments. She spoke recently with HBR executive editor Sara Cliffe about how to recognize an oncoming crisis - and seize opportunities to get ahead of competitors - Universidad de San Buenaventura

Título Artículo	When your business model is in trouble : Columbia business school professor Rita Gunther McGrath studies strategy in highly uncertain, volatile environments. She spoke recently with HBR executive editor Sara Cliffe about how to recognize an oncoming crisis - and seize opportunities to get ahead of competitorsArtículo de Revista
Parte de	Harvard business review Vol. 89 No. 1-2 : How to fix capitalism Pagina(s) 96
Autor(es)	McGrath, Rita Gunther (Autor) Cliffe, Sarah (Autor)
Publicación	Harvard Business School, Enero-Febrero 2011
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