New business models in emerging markets: Targeting the middle market can be lucrative-but companies won't be able to deliver unless they start from scratch - Universidad de San Buenaventura

Título Artículo	New business models in emerging markets : Targeting the middle market can be lucrative-but companies won't be able to deliver unless they start from scratchArtículo de Revista
Parte de	Harvard business review Vol. 89 No. 1-2 : How to fix capitalism Pagina(s) 88
Autor(es)	Eyring, Matthew J. (Autor) Johnson, Mark W. (Autor) Nair , Hari (Autor)
Publicación	Harvard Business School, Enero-Febrero 2011
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