Is the bottom of the pyramid really for you?: Searching for that pot of gold in the world's most challenging markets may not be worth your company's while. Here's how to make that call - Universidad de San Buenaventura

Título Artículo	Is the bottom of the pyramid really for you? : Searching for that pot of gold in the world's most challenging markets may not be worth your company's while. Here's how to make that callArtículo de Revista
Parte de	Harvard business review Vol. 89 No. 03 : how to make it to the top Pagina(s) 107
Autor(es)	Karamchandani, Ashish (Autor) Kubzansky, Mike (Autor) Lalwani, Nishant (Autor)
Publicación	Harvard Business School, Marzo 2011
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