A step-by-step guide to smart business experiments: Every company can profit from testing customers' reactions to changes. Here's how to get started - Universidad de San Buenaventura

Título Artículo	A step-by-step guide to smart business experiments : Every company can profit from testing customers' reactions to changes. Here's how to get startedArtículo de Revista
Parte de	Harvard business review Vol. 89 No. 03 : how to make it to the top Pagina(s) 98
Autor(es)	Anderson, Eric T. (Autor) Simester, Duncan (Autor)
Publicación	Harvard Business School, Marzo 2011
	Inglés;