How valuable is word of mouth?: Identify the customers who bring in the most referrals. Then capitalize on that knowledge - Universidad de San Buenaventura

Título Artículo	How valuable is word of mouth? : Identify the customers who bring in the most referrals. Then capitalize on that knowledgeArtículo de Revista
Parte de	Harvard business review Vol. 85 No. 10 : amazon's course Pagina(s) 139
Autor(es)	Kumar, V. (Autor) Petersen, J. Andrew (Autor) Leone, Robert P. (Autor)
Publicación	Harvard Business School, Octubre 2007
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