How to sell services more profitably: Product companies often try to differentiate themselves by offering ancillary services. Many struggle to make money at it - Universidad de San Buenaventura

Título Artículo	How to sell services more profitably : Product companies often try to differentiate themselves by offering ancillary services. Many struggle to make money at itArtículo de Revista
Parte de	Harvard business review Vol. 86 No. 05 : tomorrow's leaders Pagina(s) 90
Autor(es)	Reinartz, Werner (Autor) Ulaga, Wolfgang (Autor)
Publicación	Harvard Business School, Mayo 2008
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