The customer-centered innovation map: By thoroughly mapping the job a customer is trying to get done, a company can discover opportunities for breakthrough products and services - Universidad de San Buenaventura

Título Artículo	The customer-centered innovation map : By thoroughly mapping the job a customer is trying to get done, a company can discover opportunities for breakthrough products and servicesArtículo de Revista
Parte de	Harvard business review Vol. 86 No. 05 : tomorrow's leaders Pagina(s) 109
Autor(es)	Bettencourt, Lance A. (Autor) Ulwick, Anthony W. (Autor)
Publicación	Harvard Business School, Mayo 2008
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