Should you invest in the long tail?: It was a compelling idea : In the digitized world, there's more money to be made in niche offerings than in blockbusters. The data tell a different story - Universidad de San Buenaventura

Título Artículo	Should you invest in the long tail? : It was a compelling idea : In the digitized world, there's more money to be made in niche offerings than in blockbusters. The data tell a different storyArtículo de Revista
Parte de	Harvard business review Vol. 86 No. 07-08 : honing your competitive edge Pagina(s) 88
Autor(es)	Elberse, Anita (Autor)
Publicación	Harvard Business School, Julio-Agosto 2008
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