Value-for-Money strategies for recessionary times: Lessons western businesses must learn from emerging-market companies to succeed - at home and abroad - Universidad de San Buenaventura

Título Artículo	Value-for-Money strategies for recessionary times : Lessons western businesses must learn from emerging-market companies to succeed - at home and abroadArtículo de Revista
Parte de	Harvard business review Vol. 87 No. 03 : provoke your customers Pagina(s) 66
Autor(es)	Williamson, Peter J. (Autor) Zeng, Ming (Autor)
Publicación	Harvard Business School, Marzo 2009
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