Predicting your competitor's reaction: to understand how competitors will respond to your next move, evaluate the situation in their terms- not yours - Universidad de San Buenaventura

Título Artículo	Predicting your competitor's reaction : to understand how competitors will respond to your next move, evaluate the situation in their terms- not yoursArtículo de Revista
Parte de	Harvard business review Vol. 87 No. 04 : how to keep your customers in these hard times Pagina(s) 90
Autor(es)	Coyne, Kevin P. (Autor) Horn, John T. (Autor)
Publicación	Harvard Business School, Abril 2009
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