Option games : The key to competing in capital-intensive industries: Map out your options and your competitors' before making big-ticket investments - Universidad de San Buenaventura

Título Artículo	Option games : The key to competing in capital-intensive industries : Map out your options and your competitors' before making big-ticket investmentsArtículo de Revista
Parte de	Harvard business review Vol. 87 No. 03 : provoke your customers Pagina(s) 101
Autor(es)	Ferreira, Nelson (Autor) Kar, Jayanti (Autor) Trigeorgis, Lenos (Autor)
Publicación	Harvard Business School, Marzo 2009
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