The female economy: As a market, women represent a bigger opportunity than China and India combined. So why are companies doing such a poor job of serving them? - Universidad de San Buenaventura

Título Artículo	The female economy : As a market, women represent a bigger opportunity than China and India combined. So why are companies doing such a poor job of serving them?Artículo de Revista
Parte de	Harvard business review Vol. 87 No. 09 Pagina(s) 46
Autor(es)	Silverstein, Michael J. (Autor) Sayre, Kate (Autor)
Publicación	Harvard Business School, Septiembre 2009
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