Should you launch a fighter brand?: Customers are suddenly hyperconscious of value, and new low-price competitors are nipping at your heels - Universidad de San Buenaventura

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Título Artículo	Should you launch a fighter brand? : Customers are suddenly hyperconscious of value, and new low-price competitors are nipping at your heelsArtículo de Revista
Parte de	Harvard business review Vol. 87 No. 10 : spotlight on risk Pagina(s) 86
Autor(es)	Ritson, Mark (Autor)
Publicación	Harvard Business School, Octubre 2009
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