How GE is disrupting itself: For decades, GE has sold modified western products to emerging markets. Now, to preempt the emerging giants, it's trying the reverse - Universidad de San Buenaventura

Título Artículo	How GE is disrupting itself : For decades, GE has sold modified western products to emerging markets. Now, to preempt the emerging giants, it's trying the reverseArtículo de Revista
Parte de	Harvard business review Vol. 87 No. 10 : spotlight on risk Pagina(s) 56
Autor(es)	Immelt, Jeffrey R. (Autor) Govindarajan, Vijay (Autor) Trimble, Chris (Autor)
Publicación	Harvard Business School, Octubre 2009
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