Why you need a new-media "ringmaster": Forging relationships with consumers in a hyperconnected world demands a new kind of executive-a skilled collaborator who combines tech savvy with solid marketing chops - Universidad de San Buenaventura

Título Artículo	Why you need a new-media "ringmaster" : Forging relationships with consumers in a hyperconnected world demands a new kind of executive-a skilled collaborator who combines tech savvy with solid marketing chopsArtículo de Revista
Parte de	Harvard business review Vol. 88 No. 12 : social media and the new rules of branding Pagina(s) 78
Autor(es)	Spenner, Patrick (Autor)
Publicación	Harvard Business School, Diciembre 2010
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