The one thing you must get right when building a brand: yes, new media give us powerful tools and speed-but that's not enough - Universidad de San Buenaventura

Título Artículo	The one thing you must get right when building a brand : yes, new media give us powerful tools and speed-but that's not enoughArtículo de Revista
Parte de	Harvard business review Vol. 88 No. 12 : social media and the new rules of branding Pagina(s) 80
Autor(es)	Barwise, Patrick (Autor) Meehan, Seán (Autor)
Publicación	Harvard Business School, Diciembre 2010
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