HBR case study : In search of a second act: Rinding the popularity of a great first product is easy : finding the next one is hard - Universidad de San Buenaventura

Título Artículo	HBR case study : In search of a second act : Rinding the popularity of a great first product is easy : finding the next one is hardArtículo de Revista
Parte de	Harvard business review Vol. 91 No. 04 Pagina(s) 133
Autor(es)	Ofek, Elie (Autor) Avery, Jill (Autor)
Publicación	Harvard Business School, Abril 2013
	Español;
Materia(s)	Estudio de casos;
Nota(s)	Comentarios de los expertos: Gauri Nanda, Ravi Sawhney