Vol. 91 No. 03: advertising that works - Universidad de San Buenaventura

Título

Vol. 91 No. 03 : advertising that worksEmisión de Seriada

Parte de

Artículos

Creative that cracks the code
Kirby, Julia
86

For mobile devices, think apps, not ads : Spotlight on the future of advertising
Gupta, Sunil
70

The case for stealth innovation : When it's better to ask for forgiveness than seek permission
Miller, Paddy ; Wedell-Wedellsborg, Thomas
90

HBR case study : Fighting a government threat : Faced with an unreasonable tax hike, a cosmetics company considers its first move
Gino, Francesca
123

Do you play to win-or to not lose? : Know what really motivates you
Halvorson, Heidi Grant ; Higgins, E. Tory
117

Making sustainability profitable : Lessons from emerging markets
Haanaes, Knut ; Michael, David C. ; Jurgens, Jeremy ; Rangan, Subramanian
110

Encyclopaedia Britannica's president on killing off a 244-year-old product
Cauz, Jorge
39

Do you really want to be an eBay? : Structuring your business as a marketplace may seem attractive, but it's often a recipe for failure
Hagiu, Andrei ; Wright, Julian
102

Why "Fair value" is the rule : How a controversial accounting approach gained support
Ramanna, Karthik
99

Publicación

Estados Unidos de América : Harvard Business School, Marzo 2013

Inglés;

Disponibilidad

CodBarras	Localización	Estante	Signatura	Estado	Categoría

010092334	Biblioteca Fray Juan de Jesús Anaya Prada, O.F.M.	Tercer Piso		Disponible	7 días