Your loyalty program is betraying you: Tool Kit. Lovalty programs abound, but most of them don't accomplish much. If you want yours to perform, here are the five mistakes to avoid - Universidad de San Buenaventura

Título Artículo	Your loyalty program is betraying you : Tool Kit. Lovalty programs abound, but most of them don't accomplish much. If you want yours to perform, here are the five mistakes to avoidArtículo de Revista
Parte de	Harvard business review Vol. 84 No. 04 : do it yourself culture change Pagina(s) 124-131
Autor(es)	Nunes, Joseph C. (Autor) Drèze, Xavier (Autor)
Publicación	Harvard Business School, Abril 2006
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