HBR case study : Keeping to the fairway : For 12 years, pace sterling has been the proud sponsor of the annual Champions Tournament, reaping substancial benefits from that affiliation. Unfortunately, recent events threaten to tarnish the reflected gloryArtículo de Revista
CONTENIDO: HBR case commentary : Should pace sterling proceed with this sponsorship?/ Sergio Zyman ; James E. Murphy ; Kim Skildum-Reid ; Paul A. Argenti