HBR case study : Keeping to the fairway: For 12 years, pace sterling has been the proud sponsor of the annual Champions Tournament, reaping substancial benefits from that affiliation. Unfortunately, recent events threaten to tarnish the reflected glory - Universidad de San Buenaventura

Título Artículo	HBR case study : Keeping to the fairway : For 12 years, pace sterling has been the proud sponsor of the annual Champions Tournament, reaping substancial benefits from that affiliation. Unfortunately, recent events threaten to tarnish the reflected gloryArtículo de Revista
Parte de	Harvard business review Vol. 81 No. 04 Pagina(s) 29-37
Autor(es)	Waite, Thomas J. (Autor)
Publicación	Harvard Business School, Abril 2003
	Inglés;
Materia(s)	Estudio de casos;
Nota(s)	CONTENIDO: HBR case commentary : Should pace sterling proceed with this sponsorship?/ Sergio Zyman ; James E. Murphy ; Kim Skildum-Reid ; Paul A. Argenti