CONTENIDO: Best practice: Disintegrated marketing : If your marketing people are doing business as usual, they're sabotaging themselves/ Daniel Klein. -- Conversation: Filling big shoes at adobe : A CEO offers advice on following in the founders' footsteps/ Bruce Chizen. -- Opinion: Reining in activist funds : public pension funds control $2 trillion in assets, and who's at the helm? Politicans and people who answer to them/ Tracie Woidtke , Leonard Bierman, and Christopher Tuggle. --Books in brief/ John T. Landry.