Detalles del Artículo
Detalles del Artículo

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Título Artículo First-Mover disadvantage : New research reveals the surprisingly high cost of being a pioneer : Forethought : ideaArtículo de Revista
Parte de Harvard business review
Vol. 79 No. 09
Pagina(s) 20-30
Autor(es) Boulding, William (Autor)
Christen, Markus (Autor)
Publicación Harvard Business School, Octubre 2001
Inglés;
Nota(s) CONTENIDO: Conversation : Inside boeing's big move. The aerospace giant shifted its headquarters from Seatle to Chicago in record time. The leader of the effort tells how/ Andrea Ovans. -- Idea : Are your prices too Low? The answer may well be yes. Here's why/ Joel E. Urbany. -- Making the most of cultural differences. In Russia, 3M is showing how companies can turn cultural variations into business advantages/ Mikhail V. Gratchc