Vol. 88 No. 12: social media and the new rules of branding - Universidad de San Buenaventura

Título

Vol. 88 No. 12 : social media and the new rules of brandingEmisión de Seriada

Parte de

Artículos

Best buy's CEO on learning to love social media
Dunn, Brian J.
43

The one thing you must get right when building a brand : yes, new media give us powerful tools and speed-but that's not enough
Barwise, Patrick ; Meehan, Seán
80

What brain science tells us about how to excel : A doctor's prescription for achieving peak performance
Hallowell, Edward M.
123

Why you need a new-media "ringmaster" : Forging relationships with consumers in a hyperconnected world demands a new kind of executive-a skilled collaborator who combines tech savvy with solid marketing chops
Spenner, Patrick
78

Branding in the digital age : You're spending your money in all the wrong places
Edelman, David C.
62

Battling back from betrayal : Scrap metal entrepreneur Stephen Greer naively trusted his foreign partners-and lost millions to fraud. Here's how he reclaimed his confidence and rebuilt his company
McGinn, Daniel
130

Publicación

Estados Unidos de América : Harvard Business School, Diciembre 2010

Inglés;

Disponibilidad

CodBarras	Localización	Estante	Signatura	Estado	Categoría

010086265	Biblioteca Fray Juan de Jesús Anaya Prada, O.F.M.	Tercer Piso		Disponible	7 días