Vol. 86 No. 05: tomorrow's leaders - Universidad de San Buenaventura

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Vol. 86 No. 05 : tomorrow's leadersEmisión de Seriada

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Artículos

Marketing when customer equity matters : Wachovia has a long-term goal to build customer equity and short-term decisions to make on how to allocate marketing resources. Until recently, it had no way to connect the two
Hanssens, Dominique M. ; Finkbeiner, Carl ; Thorpe, Daniel
117

The customer-centered innovation map : By thoroughly mapping the job a customer is trying to get done, a company can discover opportunities for breakthrough products and services
Bettencourt, Lance A. ; Ulwick, Anthony W.
109

When winning is everything : The primal urge to win often overwhelms rational decision making. Here's how to tame competitive arousal, head off emotionally charged competitions, or manage them to your advantage
Malhotra, Deepak ; Ku, Gillian ; Murnighan, J. Keith
78

How to sell services more profitably : Product companies often try to differentiate themselves by offering ancillary services. Many struggle to make money at it
Reinartz, Werner ; Ulaga, Wolfgang
90

Strategy as a wicked problem : "Wicked" problems can't be solved, but they can be tamed. Increasinly, these are the problems strategists face-and for which they are ill equipped
Camillus, John C.
98

The science of thinking smarter : Neuroscience can show managers ways to improve productivity : A conversation with brain expert John J. Medina
Medina, John J.
51

Publicación

Estados Unidos de América : Harvard Business School, Mayo 2008

Inglés;

Disponibilidad

CodBarras	Localización	Estante	Signatura	Estado	Categoría

010079022	Biblioteca Fray Juan de Jesús Anaya Prada, O.F.M.	Tercer Piso		Disponible	7 días