Brand Confusion : Consumers are finding it harder to distinguish among competing products. The blame lies with marketers: Forethought : Opinion - Universidad de San Buenaventura

Título Artículo	Brand Confusion : Consumers are finding it harder to distinguish among competing products. The blame lies with marketers : Forethought : OpinionArtículo de Revista
Parte de	Harvard business review Vol. 80 No. 03 Pagina(s) 22-26
Autor(es)	Clancy, Kevin J. (Autor) Trout, Jack (Autor)
Publicación	Harvard Business School, Marzo 2002
	Inglés;
Materia(s)	Mercadeo; Planificación de mercadeo; Publicidad; Competencias estrategicas;
Nota(s)	CONTENIDO: Conversation : The real source of the productivity boom : It wasn't it that boosted productivity. It was competition and innovation